09 Jul $2M NAO Advertising Campaign
Manual osteopathy is a profession that delivers remarkable results for chronic pain, and I want everyone to have access to this care. That’s why I established the National Academy of Osteopathy as a not-for-profit college about 15 years ago — ensuring its revenue is reinvested to advance the profession. I have never taken a single dollar from NAO; instead, its profits have supported numerous associations and organizations. For example, the College of Registered Manual Osteopaths receives $10,000 a month from NAO to cover its administrative costs and the American Association of Osteopathic Manual Practitioners received $200,000 from NAO in the past 7 months to promote the profession in the United States.
We rarely advertise, but to help grow the profession and train more manual osteopaths to treat chronic pain, the National Academy of Osteopathy Executive Board has approved my proposal to allocate $2 million over the next five years for advertising on transit systems and billboards across Canada and the United States and other venues.
Today marks the launch of NAO’s advertising campaign on the TTC (Toronto Transit Commission) buses and subway system. Here’s a photo of our ad inside a Toronto subway.
Dr. Shawn Pourgol, MBA, DC, DO, DN, PhD
Osteopath, Naprapath, Chiropractor & Founder of:
National Academy of Osteopathy (Canada)
National University of Medical Sciences (USA, Spain, Panama)
Osteopathy Chronic Pain Clinics of Canada (380 clinics in 34 countries)
World Osteopathy Day